Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to pay attention to customers' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of consumers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

83% Of All Younger Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

95% Of Disappointed Customers Will Return To A Business If A Company Makes An Effort To Resolve Problems Quickly And Effectively

Customers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as guidance from friends and family.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your product or service, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You