73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

United States Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have excellent and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the vast bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs