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89% Of Shoppers Like To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their smart phones.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of possible clients will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online scores statistics, we found out that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks