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91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Typically, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the prospective customers are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick an attorney or a doctor.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.
Source: Brightlocal