Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

89% Of Customers Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the huge majority of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation

This stat is among numerous that illustrate the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

Since They Want To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Review sites are locations that people go to get the facts about a service, business or product . Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz