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More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Income
Businesses that treat customers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Because They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Sites.
Users come due to the fact that they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Generally, 142 million customers check out Yelp every month. This is as excellent a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
The Average Review Word Count Has Become 65% Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Only 6 Percent Of Consumers Don't Trust Client Reviews At All
According to consumer review stats, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc