Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to consumer review data, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Google Represents 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or a lawyer.

Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

95% Of Dissatisfied Customers Will Go Back To A Business If A Company Makes An Effort To Solve Problems Rapidly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation does not affect just the customers. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

89% Of Buyers Choose To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, most people choose to read reviews on their cell phones.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine