Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

89% Of Consumers Review A Businesses Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have excellent and awesome ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers check out Yelp each month. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Google Represents 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Disappointed Consumers Will Return To A Company If A Company Makes An Effort To Solve Problems Quickly And Efficiently

Consumers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal