When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Because They Want To Buy A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat customers well generally succeed, review sites help ensure of that.

Source: Statuslabs

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two thirds of businesses have excellent and outstanding scores. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

15% Of Buyers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the large bulk of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers