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91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as suggestions from friends and family.
Source: Brightlocal
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Income
Businesses that treat consumers fairly usually flourish, review sites help ensure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.
According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic popularity of a site can just go so far when it concerns trust.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need consumer reviews. There's no other way around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Over Half Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
89% Of Consumers Read A Companies Reactions To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a doctor.
Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats suggest a company's reputation does not impact just the clients. Prospective employees likewise look at rankings and take a look at reviews.
Source: Deloitte
If A Business Manages To Resolve Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Company
Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone