53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews stay without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

More Than Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Unhappy Clients Will Go Back To A Business If A Company Deals With Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday