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Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly typically prosper, review sites help make sure of that.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
Customers Might Spend 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The better other users explain your services or product, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your consumers establishes trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you might expect, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
77% Of Consumers Would Likely Leave A Review If They Were Asked
More than a 35% would leave a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their choice making process.
Source: Podium