63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Business

This stat is among many that illustrate the value of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for services with a perfect five star score.

Source: Brightlocal

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a tremendous 19 percent of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly typically succeed, review sites help ensure of that.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the vast bulk of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

82% Of Customers Check Out Review Websites Since They Wish To Purchase An Item Or A Service And Want To Get The Facts About Business Products And Services.

Review sites are locations that customers go to get the facts about a business, product and services . Because they have currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a physician or a legal representative.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the would-be clients are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel