Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of businesses have outstanding and awesome rankings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a physician.

Young people (age 18-35) are a lot more likely to employ an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers won't even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center