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Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly generally flourish, review websites help ensure of that.
Source: Statuslabs
Only 6% Of Customers Don't Trust Client Reviews At All
According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never ever a purchase without reading reviews first.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
American Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.
Source: Statista
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million consumers go to Yelp every month. This is as good a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When clients have to choose a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
More Than Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the huge majority of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation does not affect simply the consumers. Prospective employees likewise look at scores and read reviews.
Source: Deloitte