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89% Of Clients Browse A Businesses Replies To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
The Typical Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need customer reviews. There's no skirting around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about very first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
89% Of Clients Choose To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as advice from loved ones.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc