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Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
The Majority Of People Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still require consumer reviews. There's no way around it. Consumers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews remain without a reply. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Just 6 Percent Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a massive 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social media reviews stats, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra