If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have great and outstanding scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for companies with a best five star ranking.

Source: Brightlocal

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

89% Of Clients Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, clients choose to read reviews on their phones.

Source: Statista