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Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Considering that the huge majority of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
The Majority Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have actually asked 66% of all clients to post a review on their business.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics show a business's reputation doesn't affect just the consumers. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your consumers creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
82% Of Customers Visit Review Websites Because They Want To Acquire A Service Or An Item And Wish To Get The Truth About Business Products And Services.
Users come since they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat clients well typically flourish, review websites help make certain of that.
Source: Statuslabs