74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online scores data, we learnt that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

If They Were Asked, 77% Of Customers Would Definitely Submit A Review

More than a 35% would post a review to advise others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

US Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

89% Of Buyers Like To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs