54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

USA Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Majority Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of numerous that highlight the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your clients delighted is more important than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

89% Of Customers Read A Businesses Reactions To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably typically prosper, review sites help make sure of that.

Source: Statuslabs

Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to consumer review data, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs