Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Read A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

More Than Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

United States Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with a perfect five star score.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider