89% Of Customers Read A Companies Replies To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't affect simply the consumers. Potential team members also look at scores and read reviews.

Source: Deloitte

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Likely Post A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center