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53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
Irrespective of how appealing your marketing is, you still require consumer reviews. There is no other way around it. Customers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Clients Choose To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, customers choose to read reviews on their mobile devices.
Source: Statista
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really utilize them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal
Since They Desire To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.
Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'very influential'.
To show the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation doesn't impact simply the clients. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte