53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings statistics, we discovered that a business needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, most people choose to read reviews on their phones.

Source: Statista

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well usually succeed, review websites help make sure of that.

Source: Statuslabs

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation doesn't affect simply the consumers. Potential team members likewise take a look at scores and read reviews.

Source: Deloitte

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two thirds of companies have good and exceptional rankings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as advice from loved ones.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Takes Care Of Problems Quickly And Efficiently

Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers