More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a doctor or an attorney.

Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Since They Desire To Buy A Product Or A Service And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Go To Review Websites.

Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

United States Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83% Of Clients Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements select to focus on clients' recommendations online.

Source: Statuslabs

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of companies have good and outstanding rankings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When clients need to select a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias