91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as suggestions from family and friends.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

US Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

70% Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs