If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of numerous that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with a best five star rating.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably generally prosper, review sites help make certain of that.

Source: Statuslabs

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

Reviews Shared On Twitter Can Help Improve Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the potential clients are looking for. Almost a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and awesome scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as suggestions from family and friends.

Source: Brightlocal