American Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US shoppers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews stay without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews normally bring the very same weight as suggestions from family and friends.

Source: Brightlocal