If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have great and outstanding scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There is no other way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation does not impact simply the consumers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or a legal representative.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo