74 Percent Of Local Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something like responding to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

American Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically carry the same weight as advice from friends and family.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the vast majority of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Due To The Fact That They Desire To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.

Review websites are locations that customers go to get the truth about a service, business or product . Since they have actually currently formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista