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Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and score statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
If A Company Deals With Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Return To A Business
Customers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of prospective clients won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really use them.
Although we now know why customer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
89% Of Clients Read A Businesses Feedback To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews remain without a response. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers