More Than Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of businesses have great and exceptional rankings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your customers creates trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs