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60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have great and outstanding ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When clients have to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
American Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how appealing your marketing is, you still need client reviews. There is no skirting around it. Clients are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Because the vast majority of customers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'very influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista