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The Average Review Word Count Has Become 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we learnt that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise influence our buying preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
No matter how attractive your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Typically, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
70 Percent Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
89% Of Shoppers Choose To Read Reviews Using Their Smart Devices
Be it through an app or a mobile browser, people choose to read reviews on their smart phones.
Source: Statista