Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as suggestions from family and friends.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the vast bulk of consumers read reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Over Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Many Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal