Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

US Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

82 Percent Of Customers Check Out Review Websites Since They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Products And Services.

Users come because they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone