53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Over Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible customers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There's no other way around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the huge majority of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Individuals Choose To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, individuals prefer to read reviews on their mobile phones.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now know why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million customers go to Yelp each month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all clients to give a review on their business.

Source: Brightlocal