91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74% Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

89% Of Consumers Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.

Source: Review Trackers

Just 6% Of Customers Don't Trust Customer Reviews At All

According to client review stats, a whopping 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

Over Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that highlight the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers happy is more vital than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a perfect five star ranking.

Source: Brightlocal