Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Google Represents 57.5% Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation doesn't affect simply the consumers. Potential team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

Because They Desire To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Websites.

Users come because they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

89% Of Customers Read A Companies Replies To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs