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Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.
Source: Review Trackers
30% Of Consumers Feel Positive About A Company Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you might expect, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
89% Of Shoppers Choose To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online scores stats, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal