Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when clients have to pick a solution provider.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people choose to read reviews on their phones.

Source: Statista

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

If A Business Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Company

Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone