Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Most Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

United States Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to consumer review statistics, a whopping 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your clients establishes trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal