63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of many that highlight the value of online ratings. Now that news of customer fulfillment travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for organizations with an ideal five star score.

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers honorably usually succeed, review websites help make sure of that.

Source: Statuslabs

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as guidance from loved ones.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The better other users describe your services or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

89% Of Customers Review A Businesses Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal