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73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are looking for. Practically a third of customers say composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a physician or a lawyer.
Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
15 Percent Of People Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of potential customers won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating
This stat is among numerous that illustrate the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients pleased is more important than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for services with a perfect five star ranking.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Keeping in touch with your clients establishes trust. Even something easy like responding to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.
According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings data, we found out that a company requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone