54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective customers won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers develops trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you may anticipate, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider