Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Younger Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Because They Desire To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers