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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When customers have to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Online Product Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Customers Might Spend 31% More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Only 6 Percent Of Consumers Do Not Rely On Client Reviews At All
According to client review stats, a whopping 19% of customers always rely on online reviews and never a purchase without checking out reviews initially.
Source: Statista
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of companies have outstanding and great rankings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs