Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective consumers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads select to pay attention to clients' suggestions online.

Source: Statuslabs

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

If A Company Handles Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company

Clients don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista