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Most Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't pleased with ratings alone.
Consumer reviews make the stats appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of businesses have outstanding and great rankings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
89% Of Customers Read A Businesses Replies To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
83% Of All Younger Customers Were Invited To Submit A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
95% Of Disappointed Clients Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Effectively
Clients do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic appeal of a site can only go so far.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal